"You are not born an entrepreneur. It's a skill that you learn along the way."
When the skincare company Rodial launched its cult 'snake' serum, the press quickly called the business an 'overnight success'. However, Rodial's founder Maria Hatzistefanis had been toiling for 18 years, building the company from scratch in her bedroom. Now, the beauty boss sets out to demonstrate in this very accessible book that its success stemmed from sheer hard work, tireless efforts and a lot of patience.
Fashion-loving Maria set out with a dream to build a beauty business and - despite not excelling at school, and being fired from her first job - she has achieved it. She did it by dreaming big, working hard, surrounding herself with the best, taking risks, creating buzz and building her own personal brand, which is now a favourite with high-profile models and media personalities including Poppy Delevingne, Daisy Lowe and Kylie Jenner.
Crucially, she believes anyone can do this and her book, brimming with good sense, great advice, tips and secrets - all presented in an easy, friendly style - shows how.
London-based beauty entrepreneur, Maria Hatzistefanis started her career as a beauty writer before moving to New York where she received an MBA from Columbia Business School. She founded her ground-breaking skincare group, Rodial, in 1999 by identifying a niche for treatments targeted to specific skin concerns, with evocative tongue-in-cheek names such as Snake Serum and Dragon’s Blood.
Maria now runs two brands – Rodial and Nip + Fab – with products selling through 20,000 doors across 35 countries worldwide. Today, the cutting-edge products are available in the most prestigious stores around the world, with support and praise from high profile names in the fashion and beauty industries.