As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work included advertising, poster, magazine, and book designsa "all characterized by simplicity and a wit all his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Randa (TM)s last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Randa (TM)s words and thoughts on varied topics ranging from design philosophy to design education.
Michael Kroeger is a professional graphic designer and an assistant professor at the College of Mount St. Joseph in Cincinnati, Ohio.