Provides a simple, research-based method - identical to the one taught at Babson College - for achieving success in an uncertain world. This title explains how smart steps can help move you forward on your path of acting, learning from that action, and building off that learning to create a productive cycle of iteration.
Leonard A. Schlesinger is the twelfth president of Babson College, widely recognized as the world's leading educational institution for entrepreneurship. He formerly served as vice chairman and chief operating officer of Limited Brands. Charles F. Kiefer is president of Innovation Associates and a regular advisor to global companies on leveraging the human side of their enterprises. Paul B. Brown is a long-time contributor to the New York Times and a former writer and editor for BusinessWeek, Financial World, Forbes, and Inc.
"For readers stuck in neutral gear, this book, written by seasoned experts, creates the impetus to move forward." -- "Library Journal" "This is a must-read to increase the level of innovation in your organization. You'll leave this book being able to take immediate action to learn how to innovate in a way that is right for you." - Wayne L. Delker, Senior Vice President - Chief Innovation Officer, Clorox "Schlesinger, Kiefer, and Brown's "Just Start" is a distilled, step-by-step, proven method for how to create something new in uncertain environments." - Tom Watson, Dean, Omnicom University, and Cofounder and Vice Chairman Emeritus, Omnicom Group Inc. "This book is one huge step in the right direction for anyone compelled to forge a dynamic future in uncertain times." - Bill Hybels, Senior Pastor, Willow Creek Community Church, and President of Board, Willow Creek Association ""Just Start" is a uniquely practical book that helps prepare the next generation of entrepreneurial leaders and will equip them with the key frameworks for success." - Marina Kim, Executive Director, Ashoka U "In "Just Start", the authors take what the research tells us about those who have succeeded the most in volatile environments--serial entrepreneurs--and applies their lessons to the rest of us. They provide a practical, step-by-step method to navigate through complex and uncertain environments, bounce back from setbacks, and overcome obstacles. A must-read for anyone struggling with uncertainty." - Steve Mariotti, Founder, Network for Teaching Entrepreneurship