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Smith, P: Lead with a Story

A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire

Paul Smith

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Beschreibung

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum.

The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.

Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:

• Define culture and values

• Engender creativity and innovation

• Foster collaboration and build relationships

• Provide coaching and feedback

• Lead change

• And more

Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

PAUL SMITH is a dedicated father of two and an expert trainer in leadership and storytelling techniques. As the author of the popular Lead with a Story, he has seen his work featured in The Wall Street Journal, Time, Forbes, The Washington Post, Success, and Investor's Business Daily, among others.

"If you brief people, make speeches, or give presentations to your board or other groups, the book is worth your time." "--Musings from the CU Suite "

Produktdetails

Einband gebundene Ausgabe
Seitenzahl 288
Erscheinungsdatum 06.03.2018
Sprache Englisch
ISBN 978-0-8144-2030-0
Verlag McGraw-Hill Education Ltd
Maße (L/B/H) 24.5/16.4/2.8 cm
Gewicht 561 g

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  • CONTENTS

    Acknowledgments vii

    Introduction 1

    1 Why Tell Stories? 8

    ENVISION Success

    2 Set a Vision for the Future 14

    3 Set Goals and Build Commitment 20

    4 Lead Change 27

    5 Make Recommendations Stick 36

    6 Define Customer Service Success and Failure 45

    [HOW-TO] 7 Structure of a Story 54

    Create an ENVIRONMENT for Winning

    8 Define the Culture 66

    9 Establish Values 74

    10 Encourage Collaboration and Build Relationships 82

    11 Value Diversity and Inclusion 91

    12 Set Policy Without Rules 100

    [HOW-TO] 13 Keep It Real 108

    [HOW-TO] 14 Stylistic Elements 118

    ENERGIZE the Team

    15 Inspire and Motivate 131

    16 Build Courage 140

    17 Help Others Find Passion for Their Work 148

    [HOW-TO] 18 Appeal to Emotion 154

    [HOW-TO] 19 The Element of Surprise 167

    EDUCATE People

    20 Teach Important Lessons 176

    21 Provide Coaching and Feedback 187

    22 Demonstrate Problem Solving 196

    23 Help Everyone Understand the Customer 204

    [HOW-TO] 24 Metaphors and Analogies 210

    EMPOWER Others

    25 Delegate Authority and Give Permission 217

    26 Encourage Innovation and Creativity 224

    27 Sales Is Everyone's Job 230

    28 Earn Respect on Day One 237

    [HOW-TO] 29 Recast Your Audience into the Story 243

    30 Getting Started 251

    Appendix 268

    Index 276