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Contemporary Strategy Analysis

Text and Cases Edition

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.
In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation. Cases are completely updated to include companies which are prominent in the business press and well known to students (eg Amazon, Tesla, Tough Mudder, Tata Group, Samsung).
Contemporary Strategy Analysis: Text and Cases, 9th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students.

Rezension
'Grant's Contemporary Strategy Analysis provides a comprehensive and practical review of all the key strategy topics, from analysing internal resources and capabilities to competitive advantage in mature industries. It provides a detailed and pragmatic overview, ideal for my Strategy Exec MBA module, with numerous practical case studies making it a must have for both past graduates and industry practitioners.'
Amazon Reviewer
'One of the world's best strategy textbooks. Grant is able to blend the latest strategy research with a plethora of practical examples and learning opportunities. I thoroughly recommend.'
Dr Andrew Wild, Associate Professor of Strategy, Nottingham University Business School
'Great textbook that manages to provide both scientific insight as well as valuable tools for practice.'
Prof. Dr. Phillip C. Nell, Institute for International Business, Vienna University of Economics and Business
'Whereas most strategic management textbooks are growing bigger and bigger and are becoming more and more difficult to read, 'Roberty Grant's Contemporary Strategy Analysis' strikes by its clarity and readability; always to the point, with enough examples to really understand the concepts and tools and enough references to dig deeper when necessary. A great book.'
Olivier Furrer, University of Fribourg, Switzerland
Portrait
Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London. His previous faculty positions included London Business School, California Polytechnic, University of British Columbia, and University of St Andrews. His business experience ranges from manufacturing tires (Firestone) and meat pies (Kraft Foods) to strategy consulting with companies such as Eni and American Express.
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  • Preface to Ninth Edition
    PART I INTRODUCTION
    1 The Concept of Strategy
    PART II THE TOOLS OF STRATEGY ANALYSIS
    2 Goals, Values, and Performance
    3 Industry Analysis: The Fundamentals
    4 Further Topics in Industry and Competitive Analysis
    5 Analyzing Resources and Capabilities
    6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation
    PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE
    7 The Sources and Dimensions of Competitive Advantage
    8 Industry Evolution and Strategic Change
    9 Technology-based Industries and the Management of Innovation
    10 Competitive Advantage in Mature Industries
    PART IV CORPORATE STRATEGY
    11 Vertical Integration and the Scope of the Firm
    12 Global Strategy and the Multinational Corporation
    13 Diversification Strategy
    14 Implementing Corporate Strategy: Managing the Multibusiness Firm
    15 External Growth Strategies: Mergers, Acquisitions, and Alliances
    16 Current Trends in Strategic Management
    CASES TO ACCOMPANY CONTEMPORARY STRATEGY ANALYSIS, Ninth EDITION
    Glossary
    Index
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Beschreibung

Produktdetails

Einband Taschenbuch
Seitenzahl 776
Erscheinungsdatum 18.12.2015
Sprache Englisch
ISBN 978-1-119-12084-1
Verlag John Wiley & Sons, Ltd.
Maße (L/B/H) 24.4/18.7/3.8 cm
Gewicht 1281 g
Abbildungen schwarzweisse Abbildungen, Tabellen
Auflage 9. Auflage
Buch (Taschenbuch, Englisch)
Buch (Taschenbuch, Englisch)
Fr. 104.90
Fr. 104.90
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