New York Times bestselling author of Predictably Irrational and The Upside of Irrationality, Dan Ariely delves into the truly irrational world of personal finance, blending humor and behavioral economics to help people understand the psychology behind their financial decisions and show them how they can make better ones.
Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University as well as the founder of the Center for Advanced Hindisights and the co-founder of BEworks. He is the author of two New York Times bestsellers, Predictably Irrational and The Upside of Irrationality as well as the author of a third book, The Honest Truth about Dishonesty. Dan lives in Durham, NC and travels frequently. Jeff Kreisler is a writer, comedian and producer. He is the author of Get Rich Cheating and the winner of the Bill Hicks Spirit Award for Thought Provoking Comedy.