Strategy Safari: A Guided Tour Through the Wilds of Strategic Mangament
A Guided Tour Through The Wilds of Strategic Mangament
This indispensable guide for the creative manager takes readers on a powerful, comprehensive, and illuminating tour through the fields of strategic management. The result is a brilliant, penetrating primer on business strategy that is, at the same time, immensely readable and fun.
Henry Mintzberg is the author of several seminal books, including
The Nature of Managerial Work,
The Rise and Fall of Strategic Planning, and
Managers Not MBAs. He is Cleghorn Professor of Management Studies at McGill University.
Joseph Lampel is Professor of Strategy at Cass Business School, at City University London. He is the co-editor of the fourth edition of
The Strategy Process and of T
he Business of Culture: Strategic Perspectives in Media and Entertainment.
Bruce Ahlstrand is a Professor at Trent University in Ontario.