Microtrends Squared: The New Small Forces Driving Today's Big Disruptions
The New Small Forces Driving the Big Disruptions Today
Ten years after his bestseller "Microtrends, " Penn identifies the next wave of trends reshaping the future of business, culture, and politics.
Mark Penn has spent over forty years in polling, marketing, advertising, and strategy at the highest levels of business and politics. As a leading pollster, he was chief strategist in the presidential campaigns of Bill and Hillary Clinton and is credited with identifying the influential “soccer moms” trend. He has advised Bill Gates and Tony Blair, among other world leaders, as well as companies from Ford to Verizon to Merck to McDonald’s. Today he is Chairman of the Harris Poll and Managing Partner of the Stagwell Group, a collection of digital marketing firms. He is the author of the
New York Times bestselling book
Microtrends and has written for
Wall Street Journal,
Politico, and other publications.
Meredith Fineman is the founder of FinePoint, a PR firm turned leadership company that elevates individuals, with a focus on women in positions of power. She is also a freelance writer of twelve years, with bylines in
Harvard Business Review,
Fast Company, and more.