An explosive insider account of grime, from subculture to international phenomenon.
A group of kids in the 2000s had a dream to make their voice heard - and this book documents their seminal impact on today's pop culture.
DJ Target grew up in Bow under the shadow of Canary Wharf, with money looming close on the skyline. The 'Godfather of Grime' Wiley and Dizzee Rascal first met each other in his bedroom. They were all just grime kids on the block back then, and didn't realise they were to become pioneers of an international music revolution. A movement that permeates deep into British culture and beyond. Household names were borne out of those housing estates, and the music industry now jumps to the beat of their gritty reality rather than the tune of glossy aspiration. Grime has shaken the world and Target is revealing its explosive and expansive journey in full, using his own unique insight and drawing on the input of grime's greatest names.
Formerly spinning records on Rinse FM and hitting the charts with Pay As U Go Cartel and Roll Deep, DJ Target now spends his time between presenting primetime shows on BBC Radio 1 and 1Xtra, running his own record label and DJing all over the world.